Something to Watch for on Sunday, from Go Daddy and Chad Johnson

This week, Bob Parsons had Go Daddy’s new spokesman Chad Johnson as a guest on his Internet radio show, the recently renamed Go Daddy Live.

Assuming you concern yourself with such things, you’re probably aware of Johnson’s position – flashy Cincinnati Bengals wide receiver. Johnson is a perennial challenger for the league lead in receiving yards, always scoring more than a few touchdowns, and more often than not celebrating those touchdowns in exceedingly theatrical ways.

Johnson is regularly fined by the league for his behavior, a fact that was discussed on the Parsons program. He says it doesn’t bother him though. He tries to put a positive spin on it by matching the league fines he faces and donating them to the Feed the Children foundation, a charity with which Johnson does some work.

He even said he’s trying to talk the league into making sure the fines themselves go to the same organization.

Parsons piped up at that point, promising a donation of $50,000 to the foundation if Johnson were to perform a “Go Daddy dance” as his celebration after a touchdown. Johnson, of course, said he’d try to work it in.

All very straightforward, except I was left wondering what exactly I was looking for. What exactly does a “Go Daddy dance” look like?

As if they were reading my mind, I received a press announcement form Go Daddy on Friday that, among other things, explained what I’d be looking for:

“Chad would be doing the same dance made famous by the original Go Daddy Girl Candice Michelle.

"You may recall the GoDaddy Girl commercial was pulled by FOX during the 2005 Super Bowl because the spoof on the Janet Jackson ‘wardrobe malfunction’ was not ‘in keeping with the tenor of the game.’  It aired only once during the 2005 Super Bowl."

I do, in fact, recall that dance. For those who don’t, Go Daddy explains:

“If you see Chad Johnson highlights after Sunday's game and notice him celebrating with both arms up and his hips swirling... that means the www.FeedTheChildren.org organization will receive a $50,000 donation in Chad's name.”

Full disclosure: the Bengals happen to be playing the Seahawks as I write this. And the Seahawks happen to be my team. With all due respect to the children, I’d personally prefer Chad keep his swirling hips out of the end zone until next week.