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Who is this Google person? and just what does he want..........

How many of you reading have a gmail account?  OK, maybe it would be easier to ask how many of you don't have a gmail account?  Pretty much what I thought.  Most everyone I talk to has a gmail account (at least one) and a good number of them use this exclusively. Do I have a gmail account? :-$ Yes, I am actually slightly embarrassed to say I do.

I have been using Google for finding information since it was first available.  I absolutely love having that kind of information at my fingertips.  But I really think this comes at a cost.  Now I can have a Google email account, a Google calendar, a Google home page and a slew of other offerings.  Now whenever I search for something I get a small pit in my stomach as I see the targeted ads on the right hand side of my browser window get closer and closer to accurate.  The first time I noticed that the content of these ads changed if I was logged into my gmail account, I created a script on my machine that ran in the background and alerted me every ten minutes to the fact that I didn't log out.

Now comes the era of the corporate level Google hosted solutions.  Yeow!  This is the reason I don't get supermarket and hardware store discount cards.  At some level, this presents an obvious conflict.  How is it that I can be sooooo eager to love the information at my fingertips and yet cringe at the amount of data they are accumulating?  It could be that I can just bend the story to fit my mold, but I see a very defined line between reading a post in a forum about SMTP servers that I find linked to in Google and getting bombarded with ads for washer and dryer combos because I had an email conversation with my mother about getting a new washing machine!!!

Google's offerings work, the plain and short of it.  Their calendar is what most people are looking for in a calendar, their storage restrictions are almost not there, they are always online, the provide hooks into their stuff so others can develop plug-ins and such.  Working in the email industry, I see all of these things as having a positive spin.  This has certainly raised the bar for what the end user expects in their web experience.  This certainly drives me and I would hope others (especially in the hosting industry) to produce a product that makes someone go "Yes!  That is just what I was looking for" when it comes to a web based offering.  This is the positive spin, the negative side of this seems obvious to me......  er.....  WHY DO THEY WANT ALL OF THIS DATA?

Money?  Power? Both? Maybe they just want to offer a quality service to better the well being of all humans?  Only they really know and we can only speculate.  You can read many many online (as well as print) articles about Google and the government being in bed together.  I'm not so sure I buy this.  What concerns me more is that they are in direct competition with some of those three letter governmental agencies.  In my opinion, this should plainly scare the hell out of all of us.........

I am going to continue to use Google for finding data online and occasionally for testing some email setups, but I am going to continue to be cautious about the information I give out.  There is certainly something larger going on here.  I urge the rest of  you to do the same.

Thanks for listening...

jb


Attachments of Doom ("Ok, I just emailed you our wedding video.")

Initially tonight I was planning to write a bit about the need to improve email services in terms of scalability, redundancy, and performance given today's demanding environment and increasing email volume. As I was thinking about how to approach such a topic, it became clear to me after a moment of cat inspired meditation, that this was a pretty broad topic to try to cover in one post. (In case you were wondering, cat inspired meditation can happen when the cat has wandered across one's power strip button. At this time, one may find herself on her hands and knees, under the desk, thinking about life and small fur hats.)

So I started thinking about email volume. After returning from under the desk, I ran across many websites predicting that email volume will only be increasing more in the next few years. Every day more and more businesses depend on email communication. More and more people receive electronic billing statements, use email based support, get email confirmations for online purchases, and so on. However, what really struck me was how many websites are predicting that beyond this, a big problem in the future of email will have to do with increasing attachment sizes.

More and more people and businesses want to use email to send each other videos, large presentations, PDF manuals, software demos, and so on. Some websites predict that soon people may well expect to be able to send 200MB attachments, or possibly larger, via email. I have started to see this more and more lately myself. At @Mail, we regularly have requests from customers for ways to tune the system so that they can send larger attachments than the default of 16MB. Also, many of the companies that I have consulted for have requested large attachment support.

This is a huge nightmare from an administrative point of view for many reasons. Here are just a few, but the list goes on and on (really, I could rant about this for hours.)

  1. Email is really not designed to be effective as a large file transportation system. It was not built for this, and no one who writes SMTP servers is interested in changing this, for many good reasons.
  2. Sending a large attachment, especially to a lot of people, generates a huge amount of load on an internal network.
  3. Often, a mail server will time-out before an attachment of a very large size can be sent, either at the sending, or at the receiving end.
  4. Most mail servers out there have limits to attachment sizes for incoming messages, so even if you allow and tune your systems so that users can send large attachments, the mail may be rejected.
  5. The sender may inconvenience a receiving party who is on a limited speed connection trying to download their email, especially if that person is paying on a per bandwidth basis.
  6. If the mail server accepts really large attachments, it becomes massively vulnerable to DOS attacks.

Despite all of this, many businesses still really want to have some way to email around large files, and do not want to bother with setting up an FTP site, or some other sort of secure file sharing tool. You can explain to people why this is a bad idea until you are blue in the face, but it does not change the fact that from a user-friendly point of view, people would really like the process of sending a file to be as simple as putting it in an email message.

A few companies are now starting to provide appliance solutions that sound like a nice way to strike a compromise that will keep end users happy, and avoid all of the problems of sending huge email attachments. These appliances essentially grab large attachments from emails after the user has sent them, and replace them with a secure download link, so that the email going out is just a link that the receiver can click on to download the attachment. All this happens transparently to the sending users, and makes it really easy for everyone involved. Accellion and Intradyn are examples of companies selling such appliances, but I am sure there are others.

I did some more searching, but so far have not found any open source software solutions that someone could put to use to accomplish this task yet. It would not be that difficult of a thing to do with a SMTP proxy and some exciting plugins, or possibly even with a simple script that messages get sent to when they are over the attachment limit set in the MTA.

Hopefully I will have the time to look into this further myself, as I think this would be a great solution for many of my clients. And if anyone reading has already done this, it would be great to hear from you.

My cat and I would be very grateful.

Leah 


Those controlling small businesses (Would you run your email on a 386 DX3?)

Leah, here, reporting from the Great White North (which is currently somewhat rainy and less white that usual.)

Today I would like to say a few words about email systems and small business. As a consultant, I have worked with a number of small businesses who are still running servers, often sitting behind DSL or cable Internet connections, to host their own email. Usually this happens for one of the following two reasons:

  • Legacy : Often small businesses have their own email systems, well, because they have always had their own email systems.
  • Control : There is a feeling of control over the email traffic coming into and out of the site.

I realize that I am mostly speaking to a hosting community here, so you may well be wondering where I am going with this. To put it in a nutshell, it is my opinion that most small businesses should run, not walk, to a hosting provider and get their email hosted by a responsible third party. I hope that my perspective as a consultant may provide hosting providers some useful ideas to market email hosting services to the small business. Also I hope to provide insight into what the small business may be looking for, to provide inspiration to email hosts.

Over the years, I have helped many small businesses set up their own email servers, manage spam, and customize them to fit their environments. Eventually, I have helped nearly every customer I have dealt with to move to a larger email hosting provider. Here are the reasons why:

  • Cost : The reality is, that it is a good deal cheaper to pay someone else to deal with spam, security, hardware, and other issues these days, then it is for a small business to have to hire a consultant to come in and deal with every singled small support issue, every hardware failure, every upgrade, etc.
  • Reliability : A larger host is able to provide redundant servers, off-site backup, and fail-over paths that would simply not be possible for a small business to emulate. The average small business' email recovery plan involves everyone using a Gmail account until the system is back online.
  • Spam Control : A small business is generally not in a position to keep up with the constant updates and tweaks needed to keep ahead of the latest spamming and virus pushers.

In order to maintain a decent quality of service level, the average small business is well advised to move to a managed email solution, provided by a third party. This is pretty obvious.

But the reality is, there are still a huge number of small businesses out there that are not willing to make this leap, despite it's obvious benefits. The previously mentioned arguments should take care of most of the small businesses that are still running their own email for legacy reasons. But what about the other companies?

Now we come to the issue of control.

The email hosting company that can give the client a good feeling of control over what is happening is going to really be able to win in this market. People want to be able to add, disable, delete, and otherwise manage email accounts within their company themselves. People want to be able to say that their employees can not use email during certain hours, or possibly that they cannot send email to certain domains. People want to be able to have an archive account where all email in and out of their domain is logged, so that it can be reviewed.

To many of us, this level of control may seem strange, or even illegal, but these are features that would really make the difference for the average small business owner when he considers making the jump to hosted email.

 
 

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