As we reach the end of 2012, and start preparing around predictions for the New Year, we thought we’d offer a look back at some of the great webinar content the WHIR and our partners put out in the last quarter of 2012.
So it’s New Year’s Day, your schedule is empty, and you’ve already seen The Hobbit? No problem. We’ve got about five hours of great webinar content from the last couple of months that should keep you occupied. And you don’t even have to get out of your pajamas.
Here’s a look back at our web hosting webinars from the last three months of 2012. Enjoy.
Zach Mangum, CEO of social media software company GroSocial takes us through some of the opportunities for hosting providers resulting from the incredible growth in social media marketing, in a webinar that touches on some of the key points in successful social media strategies for website operators, and showcases some of GroSocial’s tools for promoting websites with contests and other types of posts on sites like Facebook – tools hosting providers can offer to their customers as an additional source of revenue.
One of the biggest challenges for hosting providers in general is finding ways to bundle solutions that increase the average revenue per user. When hosting small business customers, sometimes that challenge comes down to providing them with the means to create an effective website for their business. In a WHIR webinar recorded in November, Parallels marketing director Lowell Anderson takes us through the company’s web presence builder, a solution designed to help hosting providers make it easy for their customers to set up effective business websites.
Every hosting provider offers its customers the opportunity to register domain names, but with only a few exceptions, those hosting providers are re-selling the services of a domain registrar. In a Webinar recorded back in November, Siddharth Taliyan, senior sales manager at LogicBoxes, a provider of services to domain registrars, explains the complex process for becoming a domain registrar, and the benefits to hosting providers of being one, including, but certainly not limited to the savings on every domain registered. He also explains how LogicBoxes can help a hosting provider achieve accreditation.
Over the last couple years, distributed denial of service attacks have increased to the point where hosting customers in general know they’re at risk of attack. Providing those customers with tools for protecting their websites and applications against attacks, along with defending their own networks from performance-damaging effects, is a major concern for hosting providers. But there is also an opportunity to profit from providing customers with effective tools for defense. In a webinar recorded in December, Marc Gaffan, co-founder of Incapsula, takes us through his company’s tools for protecting hosting customers from DDoS attacks.
While hosting customers are looking for ways to move workloads onto the cloud, many hosting providers have yet to introduce a solution that effectively meets those needs. But, while your customers may not be asking you directly for cloud resources, they may simply be going elsewhere to get them, a situation that has you missing out on the opportunity to profit at least, and potentially losing those customers altogether at worst. In a webinar recorded in December, Tony Lucas, founder of Flexiant, talks about the circumstances and challenges his company encountered as it evolved into first a cloud service provider, and then the developer of a commercial cloud platform designed for hosting service providers.
Talk back: have you attended any of our web hosting webinars in the last several months? Did anything stand out to you as particularly useful content? Did you have any success applying the principles discussed in your business? Let us know in the comments.