Approximately an hour and a half after being driven to my inspired “just let them pitch it” conclusion, which I described in a blog entry yesterday, I saw a presentation that went against my feeling that presenters in general are unwilling to make (or are discouraged, directly or indirectly, from making) a sales pitch, and confirmed my feeling that an outright sales pitch would serve the presentation better.
At yesterday’s 4:45 session “Server 2008 and IIS7 – New Hosting Opportunities with Microsoft Hosting,” Microsoft Deutschland’s Web platform architect evangelist Bernhard Frank took the opportunity to deliver a pretty unfettered sales pitch.
Granted, he had the built-in advantage of being scheduled to deliver a session on the features of a piece of software that is generally of interest to Web hosting providers, which sort of fundamentally made the “infomercial” feel more like information and less like a commercial. But an even more fundamental fact of the situation was the simple fact that it was a good presentation.
That is, it was interesting and engaging throughout. And I believe that a lot of that had to do with Mr. Frank apparently not feeling like he was under any pressure to carefully soften the message with a lot of possibly-irrelevant contextualizing. What we got instead was an unapologetically straightforward look at the features and functions of Microsoft’s new products. No harm done.
There was a bit of PowerPoint, which I suppose is pretty inescapable as far as seminars go, but he cut that off at one point to project his laptop on to the big screen as he logged into a remote server and updated a website to include a FastCGI module by changing config files, and apply an application to a live site.
And the presentation concluded with a video showing how Mambo could be set up on a remote Windows server in about seven minutes, using the advanced Windows hosting package, in a process that did away with a lot of time-consuming troubleshooting and many pages of documentation-reading.
Maybe this is no real revelation, but I couldn’t help but feel impressed with the degree to which we’d actually been provided practical information. Then again, maybe that’s an indictment of typical boring tradeshow fare. I think I’ll hold off on making a sweeping generalization either way this time.
And yes, I realize that the intricate workings of the newest Microsoft applications is not interesting information to everybody. But as I mentioned in the other post, the name ought to be enough to steer the profoundly uninterested in the direction of a different session.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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