There’s that old adage – a classic idiomatic expression – that we’ve all have heard or said so many times: don’t put your eggs in one basket. If we say this to a friend, a family member, or a co-worker, that person always nods in agreement. If someone has said it to us, we did the same thing. We nodded to acknowledge agreement. We all nod. We all agree: don’t put eggs in one basket. OK, got it. It’s poor decision making. Yet despite the wisdom found in this simple phrase, many of us still wind up putting all our eggs in, well, one friggin’ basket! Is it human nature that compels us to dump a dozen or two dozen eggs into one single location? Is it our need to simplify our lives, thus ignoring the tip? Whatever the reasons, humans have a tendency to ignore this brilliant, yet simple advice. It is especially true when it comes to your business’s internet infrastructure, as many choose to put all their Internet “eggs” into one basket.
Many convince businesses that placing their eggs in one basket is the best choice. It’s the whole “one-stop-shop” sale method, but it has its pitfalls. Those who insist that your business should put its eggs in one basket refer to it with catchy words such as consolidation or bundling. But these folks fail to reveal – for obvious reasons – why consolidating your internet infrastructure with just one company puts your business interests at risk.
Thus, in honor of David Letterman’s top 10 countdown list, which never fails to get the attention of audience members, here are 10 crucial reasons – number one, naturally, being the most important – for why your business should diversify its internet infrastructure rather than consolidate it.
10. Great Service Offerings – When you use specific companies that specialize in particular services, then you use features that are not normally a standard product offering. For instance, here at DNS Made Easy, we offer DNS Failover, Aname Records, and GTD. All of these services are generally not part of most DNS offerings.
9. Greater Security Awareness – When vulnerabilities arise, an industry specific company can target and alert you to security threats. For instance, when there is an exploit in DNS, DNS Made Easy will not wait to fix the weakness like a normal hosting company that just offers DNS as an add-on feature.
8. Legal Protection – Each vendor understands the laws for their specific technology field. For instance, we understand the ins and outs of DNS. It’s what we do. We’re experts in this arena, and that means we fully understand the legal implications as it relates specifically to DNS for your company. In addition, as a customer if you put your eggs in one basket, this can be a legal nightmare, especially if you receive superfluous cease and desist notices. If you have your services with one company, you run the risk of being shut down entirely. Diversifying your internet infrastructure will enable you to avoid these problems.
7. Damages from DDos Attacks Can Be Limited – If you have a diversified internet infrastructure, you limit your exposure to DDos attacks. In a word, multiple parties who handle your internet needs are beneficial to protecting your stuff. For instance, if your hosting provider is attacked, your website would wind up going down, but your DNS and your email services would be fine. Moreover, DNS is the most crucial, so it is wise to choose the most reliable provider. DNS Made Easy has definitely proven to be just that!
6. Having a Separate DNS Company is Crucial – DNS is the most important piece of the puzzle when it comes the internet’s infrastructure. Indeed, if you entrust your DNS services with a company that does not specialize in DNS, this resulted in downtime due to service outages or misconfigurations. Interestingly, most of our users move to our services once they have had DNS downtime.
5. Flexibility – In the event of downtime, and with a diverse internet infrastructure in place, you can move from one hosting company to another freely.
4. Financial Stability – This is a no brainer. There is less risk that all of your services, which cost you money, will go under or down at the exact same time. The odds are in your favor that this wouldn’t happen if you diversify your internet infrastructure.
3. Network Stability vs. Network Instability – If everything is being supported by one service provider, and that network goes down, your company will lose everything. In order to maintain network stability, layers of internet infrastructure offered by different companies will guarantee that.
2. The Specialized Services – Industry experts agree that specialized serves in DNS is crucial. If you want the fastest speeds, for instance, that’s what we offer. In fact, in July of this year a third party company confirmed that we the leader in speed, far surpassing our competitors.
And . . . (Paul Schaffer’s band is now playing furiously. Drum roll).
The Number 1 reason for why it is best to diversify your business’s internet infrastructure is . . .
1. The Support is Better – If you pick companies that specialize in specialized services, you will receive the best support. The reasons are obvious for why the support is better.
Do us a favor! Diversify your internet infrastructure today!
About the Author: Cryn Johannsen is the senior technical writer and editor at DNS Made Easy. She is also the author of Higher Ed, Greater Debt: The Student Loan Debt Crisis (Seven Stories Press, 2014).