The Untouchable Industry, Tech Charges On

I made a quick trip to Walmart a few days ago to grab a bottle of detergent. You know, even us geeks need to wash our clothes sometimes. A woman near me was examining prices. “$2.48 for this?” she muttered in my direction. I nodded at her and grabbed the first bottle in front of me, feeling a little selfish for analyzing if “mountain” or “stream” delivered a better scent. I’m lucky that I don’t have to count every penny when it comes to necessities. I work for the Internet.

A path to all things tech sort of naturally surfaced when my mother started taking word processing classes in the early 1990s. Soon enough I was printing out pie graphs on my homework assignments and became the tech support pet for many of my teachers. Soon after that I found the Internet or maybe it just found me. Either way, it was the best thing that could have happened.

Everyone I know that works for a web host or tech service company is still doing well despite the ongoing economic downturn. There’s only a couple of rough spots. In some cases, larger and more expensive company projects may be delayed. Sometimes benefits may be changed due to the crunch. And tech companies are definitely rethinking the ways in which they operate. In efforts to work smarter, there are people who have been let go due to automation and innovation. In their places, new team members are brought in who have very specialized talents to push efficiency even further to eliminate smaller jobs. Those same people will also be working more diligently on the next big thing.

“2010 will be a year of modest recovery for the IT and telecommunications industries. But the recovery will not mean a return to the pre-recession status quo,” said IDC Chief Analyst Frank Gens in a December 2009 report entitled IT Predictions: Recovery and Transformation. “Rather, we’ll see a radically transforming marketplace— driven by surging demand in emerging markets, growing impact from the cloud services model, an explosion of mobile devices and applications, and the continuing rollout of higher-speed networks. These transformational forces will drive key players to redefine themselves and their offerings and will spark lots of M&A activity.”

We are truly lucky to be in tech, not only for its stability but for the wide open door of invention in front of us. It’s also a time to give back to not only our employees but to our customers who are going after their dreams online. Many people who have been laid off from their jobs, or completely lost them, are now in a think tank. The Internet is often their vessel for new ideas, even launching an idea that their old company never had time to touch could be their new calling. If you can, now is the perfect time to offer savings and special sales.

We’re all in this web together and only we can keep the charge at 100%.

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About

 
As a director at Surpass Hosting, Kayla has experience in all areas of web hosting from conducting market research to securing server environments. Kayla has worked with Internet companies for ten years and has been involved in the web hosting industry since 2002. Under Kayla's direction, Surpass has reached record growth each year.
Through her theWHIR blog Kayla will focus on the benefits of attaining and maintaining a secure hosting environment as well as offer insight into the current and future state of the web hosting industry.

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