Over the course of the last few years, I’ve seen a definite decline in email use within the network of friends and collegues I interact with daily. We wait to chat on IM or Skype! or we send a brief message on Linkedin. I was checking out a report from Nielsen Research and it said one out of every online 11 minutes is spent social networking and blogging sites!!!! With these “Communities” growing almost twice as fast as the other leading online channels (search, portals, email), it really brings into question where we will be in the next 5 years. The Report continues:
- Social networks/ blogs now 4th most popular online category – ahead of personal email
- These sites account for one in every 11 minutes online
- Facebook has the highest average time per visitor (three hours 10 minutes) amongst the 75 most popular brands online worldwide
- The total amount spent online globally increased by 18% between December 2007 and December 2008
- In the same period, however, the amount of time spent on ‘Member Community’ sites rose by 63% to 45 billion minutes; and on Facebook by a massive 566% – from 3.1 billion minutes to 20.5 billion.
- Facebook has added almost twice as many 50-64 year olds visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million).
“Social networking appears to be snatching away users’ online time formerly spent with email. As online paradigm shifts, advertisers must find a way to add value, rather than follow the ‘push’ model.” (report from AdWeek)
Really brings into perspective where things are going….
jb
About Jason Brown
Jason Brown is the acting CTO for Atmail and focal point for Atmail Appliance systems, based out of Polson, Montana. Jason has a wide range of experience in providing hosting solutions for Email services for his own business. In his spare time, Jason promoting "Security Through Awareness" and researching on-line security tools (see http://thumbprintsecurity.com).
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