We’ve nailed down the date for our upcoming webcast with Bob Angus of VeriSign, and I wanted to mention it in this space along with wherever else we end up promoting it.
[If you’re not in the mood to read my pitch, want to jump right to the registration page, here’s a link. There’s no fee to attend. Just a simple signup page.]
You may remember we did one of these before with Dave Cummings of Agile Equity, in which we discussed the process of estimating a valuation for your hosting business, and discussed how hosts can prepare their businesses to make them more attractive to buyers. It was quite successful, and we’ve been looking forward to doing another one since.
The new podcast, “Boost Margins and Retain Valuable Customers with Security and Trust” will take place Thursday, July 16, from 11:00 a.m. to 12:00 p.m. Eastern time. As communicated rather effectively by the title, Bob Angus will be presenting on the opportunity that exists for hosting providers in selling security and trust services.
Obviously, Bob’s specific area of expertise is the VeriSign line of SSL products (VeriSign, GeoTrust and Thawte), but the session isn’t meant to be a product pitch. He’ll be talking strategies and tactics for selling these services, as well as sharing some examples of how his company’s partners have succeeded by putting some of these strategies into practice.
I had the chance to see Bob present “11 Simple Things You Can Do to Make More Money Selling SSL” earlier this year at the Parallels conference in February. In addition to being a nice respite after a long day of describing what people were getting at (as you can see from my blog post, he left no room for interpretation), it was an especially to-the-point and – for want of a less jargony but similarly concise word – actionable bit of information.
I also had a chance to talk to Bob at last week’s WHIR Event in Los Angeles and can confirm that he is either a cool guy, or a master of deception. Furthermore, he is a newly minted WHIR blogger.
All of this is to say that Bob Angus is an excellent resource on SSL strategies for hosting providers, and that you can expect a great webinar. Registration is free, and I suggest you get on top of that immediately, please. The registration page is right here.
I’ll be participating as a sort of moderator, and I’ll be gathering up attendee questions to ask during the Q&A portion of the presentation (along with a few questions of my own).
Earlier this month, Bob delivered a similarly themed (but by no means identical) webinar to OpenSRS resellers. I can’t seem to find a link to an archived presentation, but if I do find it at some point, I’ll update the post here so you can get an idea of what to expect from the WHIR webinar.
See you there. Well, not “see,” exactly, but you get what I mean.
