IBM makes a lot of offers and announcements related to “green” data centers and IT. By now, we’ve all seen plenty.
But more often than not, they’re worth looking into. In general, I’ve found that, as information issued by companies in the interest of self-promotion goes, most of the “green IT” info that has been issued in the last few months has been quite interesting.
Last week, as part of its sponsorship of ITWorldCanada’s excellent “Green IT Playbook,” IBM offered up a consultation on data center energy efficiency.
With a sort of cute little interface navigated by dragging a cartoon bee (because they’re from the environment, I suppose?) and presented by a smooth-talking cartoon owl (from the environment and wise, I’d imagine) IBM invites visitors to submit their information by filling out a form promising “an IBM representative will be in touch.”
Be forewarned: if you ask to be contacted, you’re asking to “learn how IBM systems, software and services for a greener world can help.” That is, don’t be surprised when the IBM representative who gets in touch comes carrying a very IBM-centered sales pitch.
As I said earlier, however, I’m of the opinion that some of the most interesting information on green IT has come from vendors’ efforts to promote their services.
It can’t hurt to listen, right?
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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