This is probably going to be a pretty brief post. There’s not really that much that needs to be said. It's something that needs to be seen (though, admittedly, the “need” is totally subjective). But I firmly believe it’s worth noting when a technology company’s efforts to produce funny or, dare I say, “cool” promotional materials are successful.
Apparently I missed the video clip in which Hewlett-Packard shoots a server cabinet with a gun to illustrate the notion that it’s equipment is “bulletproof” – a semantic distinction I might quibble with, given the fairly large hole the bullet leaves in the cabinet.
So I wasn’t precisely aware that HP was at it again when I read this blog post by Computerworld’s Robert L. Mitchell, which points to this HP-produced video clip, in which some men in white lab coats blow up a functioning set of data center equipment in order to demonstrate the company’s disaster recovery capabilities.
Anyhow, HP is at it again, evidently. With pretty amusing results. I suppose if you’re a frustrated network administrator, you might take some visceral pleasure in the violent destruction of the hardware. Of course, there’s the demonstration of the technology, which is no less interesting to witness.
And I couldn’t let an amusing promotional clip go by without taking the opportunity to fondly recall the Mr. T clip from Hitachi Data Systems.
About Liam Eagle
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR's print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry-wide impacts of major developments and the motivation behind big announcements. Follow him on Twitter @liameagle
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