The countdown to HostingCon Global 2016 in New Orleans is on with four days to go before the hosting and cloud industry touches down at the Ernest N. Morial Convention Center. Education is one of the defining aspects of the HostingCon conferences, and with so many excellent sessions and opportunities for learning we wanted to spend the next week offering a preview for our readers who are attending HostingCon.
DreamHost Vice President of Brand & Community Brett Dunst wants you to know that if you come to his session at HostingCon, all of your wildest dreams will come true. Now how’s that for conference return on investment?
If you follow DreamHost online or read the company’s blog posts, you know that the company has a very distinct voice – or maybe you don’t know what “voice” is, exactly. According to Contently, “the fundamentals of voice comes down to a personality—prioritizing a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits.”
In his HostingCon session on Weds. July 27 between 11:30 a.m. – 11:50 a.m., Dunst tells The WHIR that he will go through what having a voice means “in theory and in practice” and provide “some examples of how we’ve put those things into practice both online and offline at DreamHost.”
During his session he will reveal what worked and what didn’t for DreamHost when finding its voice, and offer some advice for hosting companies of any size that may be struggling to differentiate themselves in an increasingly crowded market.
“Brand isn’t just logo and a website…it’s more about the voice of your culture that comes through,” he says. “I think a lot of people tend to hire marketing pros with specializations…and they look at copywriting as a minor thing to hire for. I’m arguing that having someone who knows how to write and translate complicated technical concepts into things your own mother would understand is just as important, and I think that’s a skill that gets overlooked in the hiring process.”
Interested in other marketing topics? Check out the full HostingCon schedule to learn what marketing tactics still work, how to participate in marketing speed roundtables, and what SMBs want.