I learned about Quantcast through PR expert Steve Rubel’s blog. Steve says Quantcast’s website visitor reporting service is a more accurate alternative to Alexa’s.
Quantcast’s management team includes Konrad Feldman, whose last company developed terrorist-financing-detection and anti-money-laundering software for banks; Paul Sutter, who’s built a distributed computing architecture that allows Quantcast to process upwards of 100 billion records per day (Quantcast.com traceroutes to Level 3); and Ed Wilson, who worked with MIT and NASA on autonomous control systems for the SPHERES Autonomous Spacecraft.
Quantcast’s statistical model analyzes anonymous clickstreams (“billions of website visits per month”) to extrapolate audience size and composition for hundreds of thousands of major websites. The still-in-beta service hasn’t yet collected enough data to generate reports for sites with lower traffic – such as any other web hosting provders’ other than GoDaddy and Web.com.
So here’s what Quantcast has to say about GoDaddy’s audience versus Web.com’s.
1. Repeat visits:
GoDaddy: 74% “regulars” and “addicts”, 26% “passers-by”
Web.com: 40% “regulars” and “addicts”, 60% “passers-by”
2. Gender distribution:
GoDaddy: 65% male, 35% female
Web.com: 53% male, 47% female
(It looks like GoDaddy’s provocative advertising is paying off with a stickier and more male dominated audience?)
3. Age distribution:
GoDaddy: 24% under 35, 58% between 35-54, and 17% over 55
Web.com: 23% under 35, 59% between 35-54, and 17% over 55
(Hmm… I wouldn’t have guessed that three-quarters of web hosting customers and prospects are over 35.)
4. Education:
GoDaddy: 61% with college or graduate degree
Web.com: 57% with college or graudate degree
5. Income:
GoDaddy: 26% make over $100K
Web.com: 18% make over $100K
You can see the stats and graphs for yourself here:
