Ecommerce is the heart of what hosting providers enable for their customers. The definition of Ecommerce can vary from a simple phone number on a Web page or a simple Web lead form, to a complex Ecommerce system with millions of dollars in yearly revenue. Ecommerce is the engine driving everything we and our customers are trying to achieve on the Web.
Recently I spoke with PJ Taei, Director of Operations, from WebNet Hosting, LLC , a leading Ecommerce provider and Miva Merchant Premier hosting partner. PJ has been reselling hosting services on the Alabanza instant reseller system for years and is experiencing considerable success by focusing on Ecommerce. He said his customers are selling products in all the top niche categories that make the Web a great place to do business, including jewelry, car parts, vintage clothing and more.
While selling a hosting package with Ecommerce software installed is the norm, WebNet Hosting’s success comes from their all-out approach to Ecommerce specifically Miva Merchant Hosting solutions. The services and support that WebNet layers on top of their hosting plans give their customers a sense that they are in business together. Their customer’s relationship is much deeper then Host+Client, it is more Business Partner + Business Partner. PJ said that he was surprised just how often new clients come to them in a panic – their existing Miva host or Web designer abandons them and they need a host that can migrate their Miva store and help them continue to increase sales on the Web.
WebNet Hosting is growing, because their customer is experiencing uninterrupted and ever increasing Ecommerce revenues thru the Miva Merchant shopping cart. All hosting companies can learn from this success, by changing the dynamic of the relationship from technology provider to business partner.
If Ecommerce is of interest to you or your customers, you might want to attend the session at HostingCon 2008 titled Ecommerce – Future Success or Potential Downfall of Hosting Companies? Date/Time: MONDAY, JULY 28, 2008 3:00-3:45p Session #404, Room #325
About William Toll
William Toll, VP, Marketing at Yottaa, Inc., has held Marketing and Product Management positions in the Web hosting and Internet infrastructure industry since the late 1990s. Currently William is driving the marketing strategy and implementation for Yottaa, Inc. Yottaa, The Web Performance Company, provides innovative cloud services enabling its customers to assess, benchmark, monitor and optimize their websites and Web applications for a better user experience and improved ROI. Most recently William was at the leading managed hosting and cloud services provider, NaviSite. At NaviSite, William was responsible for developing and marketing the company's hosted product lines, including managed cloud services, managed hosting, managed business applications and shared and dedicated hosting for SMBs. In past positions at companies such as Affinity Internet, Inc., Intermedia.NET, and NTT/VERIO, William was the driving force in launching and enhancing successful SMB focused services including: Shared Hosting services, Microsoft Exchange and hosting add-on services like Online Marketing and Web Design. William received a BA in Marketing from New England College. William Toll can be found on Twitter: @utollwi
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