Cross posted from: http://blog.54f3.com/2009/12/22/sadly-another-hack-happens-impact-tbd/
While finally acknowledging their security exposure, aweber has done little to placate its user base. Yes another example of what I’m calling the ‘splatter’ effect. The damage that is borne upon others related to the security exposure.
In this case, it’s not just aweber that is impacted. Too bad for them. Now, every list owner (10′s of thousands) on their network potentially have a PR nightmare on their hands. In this case, you’ll have your list subscribers receiving mail they never asked for (yes of course these lists will be shared and sold on the many forums available for this).
Worse yet, you have the list owners that now have to apologize to their memberships, consider the impacts to their businesses (as we know, many folks invest significantly on their mailing lists), and the potential backlash/unsubscribes that are sure to follow.
While the impact isn’t quantifiable, and the true costs hard to measure, it is safe to assume that there are many PO’d customers right now, and it’ll be weeks/months before the splatter is fully known.
About Jason Remillard
Jason Remillard has been involved with Enterprise IT for over 15 years now with extensive exposure to corporate security and compliance issues. He has a proven track record leading geographically diverse development teams in North and South America, Europe, China and India. A strong communicator who has delivered CxO-level presentations globally and fostered advanced relationships with Microsoft, Cisco, Novell, and other high-profile vendors - Jason is currently with Quest Software Inc - as a Product Manager for some of its leading Enterprise security and automation toolsets.
No related posts.
