The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats:
- Video will be 90% of all web traffic by 2013 (Cisco, 2010) There’s no doubt that video is a major marketing booster. So, how can you actually use video in your business? Here are 5 video ideas that can help support a variety of marketing and communications goals.
- Ecommerce site visitors are 85% more likely to purchase if they’ve seen a video (Internet Retailer, April 2010)
- Google loves video – Properly optimized video increases the chance of a front page Google result by 53x (Forrester, January 2010)
There’s no doubt that video is a major marketing booster. So, how can you actually use video in your business? Here are 5 video ideas that can help support a variety of marketing and communications goals.
Showcasing your product
If you sell a tangible product, show it in a video. If yours is a digital product, why not give a tour of what your product is like from the inside? Photos are great, but actually seeing a product in action can help your customers feel a stronger sense of what your offering is like in the real world. The more information customers have about a product or service, the more likely they are to buy.
Sharing a peek at your business in action
A behind the scenes look at your business operations helps your customers to feel a stronger sense of connection to your company. Customers also value transparency. By not being afraid to show what your business is like, you’re upping the trust factor.
Showcase your people
Customers are always interested in seeing the people behind a business. Whether you get members of your customer service team to answer common questions, or take your about page to the next level by including videos of your staff rather than just photos, video can help your people come to life. Similarly to showing the business in action, showing your people helps your customers feel a greater sense of personal connection to your business, which in turn encourages trust and loyalty.
For educational/training purposes
Showing how to use your product, and answering common questions via video makes it that much easier for your customers to use your offering successfully. Not only are you delivering a superior customer experience, but you will reduce the demand on your customer support team.
Sales information
Do you have impressive stats? A great company story? Outstanding case studies? Selling features and benefits make for perfect video content. Think about the type of information that your sales team might use in a PowerPoint presentation. Then make it into a video. The sky really is the limit when it comes to video marketing. Get creative and have fun with the process. Your customers (and your bottom line) will thank you.
About Hartland Ross
Hartland Ross is an online marketing strategist, entrepreneur, and founder and president of eBridge Marketing Solutions - an online marketing agency and consulting firm catering to technology companies.
An expert in the principles of marketing, strategy and business development, Hartland began his entrepreneurial career in the building materials industry as a successful franchise owner and operator. He followed this up with a stint in the pulp and paper industry before landing positions with two different internet marketing startups in the online advertising sector. He then took his online success and moved on to become VP of Sales and Marketing for a national training and development company.
Considered a pioneer in the online world, Hartland has been working in the sales and marketing of web based technology companies since 1999. He is well recognized and regarded in the hosting industry and to date has worked with over 150 web hosting companies providing business growth, marketing strategy and industry direction advice and recommendations.
With 15 years of business development experience, plus over 10 years experience in working specifically with technology companies, Hartland is a sought after speaker and online authority who is often interviewed and quoted in various industry related case studies and articles.
Corporate philanthropy is also top of mind for Hartland who believes it's important to give back to his community. Hartland is a past board member of Young Entrepreneurs Association and is an active mentor for Junior Achievement helping our youth become the business leaders of tomorrow.
A graduate of UBC, Hartland holds a Bachelor of Science degree and a Master degree in Business Administration with a focus on Business Strategy.
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