The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats:
- Video will be 90% of all web traffic by 2013 (Cisco, 2010) There’s no doubt that video is a major marketing booster. So, how can you actually use video in your business? Here are 5 video ideas that can help support a variety of marketing and communications goals.
- Ecommerce site visitors are 85% more likely to purchase if they’ve seen a video (Internet Retailer, April 2010)
- Google loves video – Properly optimized video increases the chance of a front page Google result by 53x (Forrester, January 2010)
There’s no doubt that video is a major marketing booster. So, how can you actually use video in your business? Here are 5 video ideas that can help support a variety of marketing and communications goals.
Showcasing your product
If you sell a tangible product, show it in a video. If yours is a digital product, why not give a tour of what your product is like from the inside? Photos are great, but actually seeing a product in action can help your customers feel a stronger sense of what your offering is like in the real world. The more information customers have about a product or service, the more likely they are to buy.
Sharing a peek at your business in action
A behind the scenes look at your business operations helps your customers to feel a stronger sense of connection to your company. Customers also value transparency. By not being afraid to show what your business is like, you’re upping the trust factor.
Showcase your people
Customers are always interested in seeing the people behind a business. Whether you get members of your customer service team to answer common questions, or take your about page to the next level by including videos of your staff rather than just photos, video can help your people come to life. Similarly to showing the business in action, showing your people helps your customers feel a greater sense of personal connection to your business, which in turn encourages trust and loyalty.
For educational/training purposes
Showing how to use your product, and answering common questions via video makes it that much easier for your customers to use your offering successfully. Not only are you delivering a superior customer experience, but you will reduce the demand on your customer support team.
Do you have impressive stats? A great company story? Outstanding case studies? Selling features and benefits make for perfect video content. Think about the type of information that your sales team might use in a PowerPoint presentation. Then make it into a video. The sky really is the limit when it comes to video marketing. Get creative and have fun with the process. Your customers (and your bottom line) will thank you.