PPC or Pay Per Click has been an extremely popular advertising and marketing phenomena on the World Wide Web. However, with the advent of search engine optimization and more recently, social media optimization, PPC has taken a back seat (at least as far as business preferences go). But is PPC really dead?nPPC has a range of advantages for online businesses. Let us find out why and how it is a timeless process:nInstant ResultsnPPC ad campaigns give you immediate online presence. Unlike SEO, which takes time to build your online credibility and deliver results after a long time, PPC ads are ready to go the moment you launch them. As soon as the PPC ad goes live, you can expect people to click through and come to your website. And you only need to pay for the number of visitors who come in.nQuick ProcessingnPPC ads can be designed and processed in a matter of hours. While SEO strategy needs quality time and dedication and even more time to get started with, PPC ads can be started immediately for a new website.nFaster Return-on-InvestmentsnUnlike SEO that takes time to be effective and bring in any revenue as such, PPC marketing can deliver quicker revenue. This is because the moment a PPC ad goes live, you can expect visitors to pour in and drive in some sales value to your business. As a result you get quicker (and better) ROI for your marketing investments.nSeasonal PromotionsnPPC ads are the best bet for any seasonal promotions for your products and services. Instead of preparing a SEO strategy well beforehand, that might only be fruitful for a specific time and then render useless, its better to create a PPC ad campaign that you can launch during the season and then pull off once it passes its life cycle.nTest DrivesnIf you just want to test the markets and see the responses of audiences towards any new products or services that you launch, PPC marketing is the best way to go. Without spending a massive budget on optimizing the same for search engines, you can quickly set up a PPC ad and see how many people are interested in the same and how the markets react to it. If it goes well, good. And if t doesn’t, you can simply pull it off. You can also use this to test the effectiveness of any new marketing strategy that you have or any changes to your website design.nEasy FeedbacknWith PPC you can expect instant feedback from your target audiences according to which you can evaluate your business strategy and make necessary changes (if at all they are required).nBetter VisibilitynPPC provides for better visibility in multiple channels such as search engines, content sites, mobile phones and so on. The result of PPC ads are visible beyond just the search results and gives you control over placement on SERPs and better control over landing pages and marketing message.nKabir Bedi is a senior web consultant at LeXolution IT Services, a web development company based in India. With over 10 years of experience in the website design & development services industry, he advises clients to market their businesses effectively on the world wide web.
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