Orkut Facebook and now Google+ : the changing social media landscape
For the time being though one thing is for sure, Google+ will herald an era of a more competitive social media marketing with fierce battles being fought by brands to capture the customer’s attention. Facebook took social media to the next level. For the user who was adapted to Orkut, figuring out things did take some time but once he got the hang of it, he got addicted. Many hours in office which could have otherwise been productive were spent on Facebook. The new lexicon comprising of ‘Likes’, ‘Share’, etc. soon became colloquial. An entire ecosystem started building around it. It was instrumental in creating an entire new set of professionals- the Social Media Marketer. Businesses gradually realized the latent potential of such a social platform and all mid- level marketing resources were redirected to it.
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Read Back Issues of WHIR Magazine
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Read the Digital Edition – It seems rather serendipitous that, as we began preparing to launch this social media focused issue of WHIR magazine, the WHIR organization, and other iNET Interactive editorial properties began working in earnest to measure and track engagement as a metric on our websites and on the content we publish.
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Read the Digital Edition – This edition of our Hottest Hosts buyer’s guide and directory issue is the fifth instance of the annual publication, a milestone that kind of snuck up on me, personally, but which I think provides an intriguing validation of the format, and of the principle behind it. The hosted services industry …Read More
Read The Digital Edition
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Read the Digital Edition – In pursuit of some inspiration for your killer business model, we sought out some of the really cool things being done in the hosting space by providers trying to stand out from the crowd. They’re not all huge companies yet, but they’ve all got some really interesting ideas, and more importantly, they’re looking at innovating in a way that could inspire some really original thinking from you.
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