Businesses are increasingly getting their websites redesigned in a bid to make their web presences more stronger and be successful. However, website redesigning is not a ‘one-size-fits-all’ concept. If your website redesign project lacks a clear purpose, then you would never get to tap in on the benefits. This leads us to the question ‘How do you know when and if you need to redesign your website?’nHere are some questions that you need to ask yourself that will help you figure out if and when you need to get your website redesigned.nnIs your Website an standing proof of Design Trends 1992?nOne of the most important reasons why you should get your website redesigned is when your current design is old and outdated. Heavy, slow-loading graphics, hand coding, flashy animations, image based texts are all standing proofs that your website is far behind times. Your audiences would have an impression that your business is as outdated as your website is and would not care to do business with you. If you you feel that your website is an old straw, it is definitely time for you to get it redesigned.nUser-Unfriendly InformationnnThe information on your website should be user-friendly. i.e. it should be easily readable by your visitors and offer them some value addition. And if it is not the case, it is time you consider redesigning your website. If your visitors are not able to find information on your website, there is no way they are going to stick around for too long.nPoor Rankings in Search EnginesnIf you haven’t optimized your website efficiently, chances are that it wouldn’t perform well in search engines. In addition, poor performance in search engines can also be a result of poor design elements and bad coding. For example, it gets very difficult to optimize websites that have frames, are totally built in Flash or are coded in HTML. A website redesign would rectify all these concerns and make sure it fares well in search engines.nPoor Sales and Conversion RatesnIf your website has been designed a long time ago, then it would not match the web standards of the present time. Not only that, it would also fall short of new age tools and features. As a result people visiting your website would not have a favorable impression and that would reflect in your poor sales figures. This is reason enough that you should get your website redesigned.nNew Target MarketsnAs your business grows, you expand your verticals and may add to your products and range of services. This means that your audience base would grow exponentially. In order to cater effectively, you need to update your website and make it up to the mark. This necessitates the need for website redesigning. By redesigning your website, you can incorporate new tools and features and add relevant content that would help your new audiences.nBrand ReflectionnDoes your website reflect your brand and your company ethics and values? Your web presence should be an extension of your corporate identity and be consistent with the same. If that is not the case, you should consider getting it redesigned in order to align it with the appeal of your business.nKabir Bedi is the senior web consultant at LeXolution IT Services, a eminent web development company in India. He has been associated with the outsource web design & development services industry for more than a decade now and has delivered several successful web projects to international clients.