Hosted exchange reselling or private label hosted exchange service is a business opportunity made possible by the ability to share and allocate the IT infrastructure (software, hardware, and bandwidth) through a user-friendly reseller control panel.

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Typically the buyers are often small to medium sized businesses; developers or systems integrators. Use of a reseller hosting plan allows the reseller is able to choose their own pricing structure and establish their own brand.

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The customers are able to manage their own accounts by means of control panels thereby reducing the support load to be borne by the hosted exchange resellers. The benefits of being a hosted exchange reseller are many.

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Hosted exchange 2007 has already penetrated deep into the market, and resellers are able to buy these services in bulk or wholesale prices and resell these services to small business. Small businesses are beginning to realize more about the benefits of a managed exchange server. Companies who make use of exchange sever outsourcing are assured that their email is kept safe and secure.

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Usually reseller is able to resell the services and the price includes integration into other products, the hosted environment and administration tools. Hosted exchange reseller benefits include an increase in revenue as they are able to resell mailboxes at higher prices. Reselling hosted exchange has low financial risk as there is no investment in the form of hardware or software.

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Providers who offer private label or white label Hosted exchange reseller services often charge once you have the customers in the system. Customer relationships are enhanced because reselling options are fully private label and exchange on demand (or exchange as SaaS). Using Private Label features resellers are able to make use of their own branded design, so that their customers will only see your brand when making use of this service. Your customers see your brand and this helps them to remember your services.

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This private label reselling reinforces the fact that you may be able to provide them with additional services in the future. It does not take extensive technical knowledge to undertake reseller hosting. The operator of the data centre is responsible for maintaining all hardware and the networked infrastructure.

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Typically any connectivity or software problems are forwarded to the provider of the server from where the reseller plan was acquired.

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Hosted exchange resellers are able to do both; set up and also manage their customers’ accounts by use of a web interface. This consists of a point and click control panel, which the reseller can brand it with his own brand. Using this control panel resellers can manage their clients from one central location.

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Use of a fully private label hosted exchange will mean your domain name and HTML header and footer appear on the control panel. The provider of the exchange service to the reseller bills you for each customer, and you in turn you bill your customers. Hosted exchange resellers are also able to offer both shared and dedicated private label hosted exchange services.

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AUTHOR:

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Adrian Gates (Adrian@apps4rent.com) is a Business Manager with Apps4Rent (http://www.apps4rent.com/reseller.html); which offers premium Reselling Hosted Exchange, SharePoint services and Microsoft Exchange Hosted Services.

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