Now that the dust has settled around the Panda update, you’d be forgiven for thinking that you can take a breath and spend some time getting to grips with exactly what these algorithm changes mean for your site. Not so. Google has pledged to be more transparent about ranking signals and indexing processes, which means more regular insight into the search engine’s changing preferences.nWhile Panda attempted to right the wrongs of previous updates and remove sites that had high rankings as a result of previous changes, many sites were left floundering and lost search engine visibility in favor of trusted brands such as The New York Times and other big-name sites. This had an impact on every size and type of site, from sole trader to national company, but it isn’t just sites like yours that have been affected. Social media sites, press distribution channels and in particular article marketing sites also found themselves on the wrong side of the update with some article directories such as Suite 101 being identified by Google as the way not to do it.n 

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