Resellers should take a hard, honest look at their businesses before jumping headfirst into the application hosting market, according to Traver Gruen-Kennedy, chairman of the recently-formed Application Service Provider (ASP) Industry Consortium.n
“Don’t fool yourself,” he told VARBusiness during a consortium meeting here at PC Expo. “It’s a different business.” n
To succeed in the ASP market VARs must nurture their customer relationships even more, because the hosting business rests squarely on services, Gruen-Kennedy says. But they also need to train and retain a staff that is dedicated to meticulously maintaining the hosted applications that customers rely on throughout the business day. n
About Candice Rodriguez
Candice Rodriguez joined iNET in 2011 as Product Manager for the Internet Services Vertical. She has been involved the Web hosting industry since 2000 and has held roles in Marketing at Dialtone Internet, Interland now Web.com & Web Host Industry Review. While at Interland, Inc, Candice was awarded the Best e-Business Execution Award for her work in Internet Marketing by the Technology Marketing Association of Georgia. Candice received a Bachelor of Science in Mass Communications from Florida International University and a Master of Science in Organizational Communication & Marketing at Barry University. She is originally from the Caribbean and enjoys spending lots of time at the beach. Follow her on twitter @dicerod
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