1. A user should easily and quickly reach the preferred product. The home page should include a search bar, browse by category, special offers, shipping and credit card/payment option logos, discount segment, popular items, time saving “fly-out” menus and customer service links.n2. Navigation should be as simple and pleasant as possible.  Structured and unambiguous paths through your cyber store can charm the customers and boost the purchase rate.n3. Filters cut down customer’s search time. Sufficient filter options specific to various product categories should be provided to help customer quickly shortlist the products.n4. Allow sorting in as many ways as possible to help user rapidly decide on short listed items.n5. Page with intended product Details is where the customer would spend most the time. Invest in a differentiating experience- high quality photos shot at multiple angles if required. Maximise user interaction by adding zoom, rotate, expandable interactive images, flash, interactive tours, videos and presentations with ample technical details. Preferably put in a 360 degree product view.n6. Promote your Face/Featured Product by presenting it in an impressive and attention-grabbing manner. Display them on various pages like suggestion, product reviews, clearance areas, coupons and featured products sections.n7. Provide an exceedingly fast shopping experience. Display a progress indicator to inform them where they are, guide them through check out process and  be very clear and obvious in labelling buttons, e.g. using “Add to cart” instead of  “Save this product” or “Shop all departments” instead of “Products Home” make more sense to wider range customers.n8. Examine your competitors and decide on an attractive price point. Next store may be just a few clicks away!n9. Disclose your Shipping policies before hand. Reduce your shipping prices and offer free shipping if  the margins permit.n10. Promote the website by enhancing the visibility in search result pages by utilizing paid inclusions, paid placement, contextual advertising.nAbout the author:       nNitin Shreyakar (info@npssolutions.com) is an expert in Website and Software Development. He has successfully developed number of systems, with a range of different requirements, from large to small, complex to straightforward.                nVisit http://www.npssolutions.com for free Website and Software articles. Read the original article with comments at http://www.npssolutions.com/resources/8-101-tips-to-build-a-successful-e-commerce-website n n 

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