Just about everyone has heard of the elevator pitch – that succinct summation of what you do that piques the interest of a potential customer or investor. Of course, in the Internet age, the elevator pitch has been shortened to the escalator pitch, then the Twitter pitch. As a result, a person has to adapt …Read More
A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits.
In today’s fast paced society, many find themselves struggling to juggle work, family, and other responsibilities. Not only do employees want to start their families and still be employed, but many are finding themselves the primary caregivers for their spouses, children, parents other elderly relatives, or family members with disabilities. While women, particularly women of …Read More
Mailing lists are an indispensable tool at the hand of business enterprises. A mailing list provides a steady list of contact points for businesses to contact and further their endeavors. They enable a business to be in constant touch with its audience and communicate with them on a regular basis. This way you can remain …Read More
India is one of the hottest outsourcing destinations of the world. With the boom in the outsourcing industry, several outsourcing companies have mushroomed across the nation. Moreover, the country has a huge talent pool of skilled professional who have substantial expertise of their industry and work area.n n Here are some valuable tips for your …Read More
Have you heard about Lilly Ledbetter and the Ledbetter Act in the news? Here is a straightforward explanation of how this Act affects you as an employer. n The Ledbetter Case n In 2007, the United States Supreme Court ruled on the case of Ledbetter v. Goodyear. Ms. Ledbetter, a 20-year employee of Goodyear, claimed …Read More
Although Employee Handbooks are a must for most employers, whether they have a binding effect is another story. California presumes the employer-employee relationship is “at-will” (i.e. employers and employees can sever the employment relationship at any time with or without a reason). Yet the reality is that employees can get around that presumption and assert …Read More
It is estimated that more than 50% of business is the result of relationships that have been built with clients. If you think that you are going to get business because you have the lowest fees, the best service or most innovative product—dream on. n The truth of the matter is, if you are not …Read More
When running a business, it’s easy to get stuck in a rut. Ruts, even if they are making you money, are not good for you or your business. If you are doing things the same way day after day, you will not create or see new opportunities and might not identify market or industry changes …Read More
Many small business owners are focused on growing sales. When there is cash in the bank and customers coming through the door, a lot of business owners don’t take the time to see how money is being spent. What jobs or products are the most profitable? n It seems the bigger the business, the …Read More
